87th Geneva International Motor Show 2017. The 87th edition of the Geneva International Motor Show fills the halls of Palexpo and will take place from March 9-19, 2017 at Palexpo, Geneva, Switzerland.
The graphic for the 87th edition was presented this Friday on the occasion of the traditional meeting of the Organising Committee for the month September ago. It shows a view of the rear of a sports car. The same car was already featured in the 2016 graphic but from a frontal view.
This car, with flowing but powerful lines was designed by the communications agency Wirz Corporate in Zurich, in collaboration with the Swiss automobile designer Mark Stehrenberger. The idea was to reveal the car from different angles over several editions of the Motor Show. Little by little, the public will discover the car in its entirety, representing an individual transportation that is powerful, attractive and desirable.
André Hefti, the Managing Director, explained: Three years ago, we have started a process to reinforce the international image of this event. This process has begun with the change of the official logo which carries the name of the event in English.
The Marques, models and premiers that will be presented, the 2017 edition promises to be rich in new discoveries and emotional experiences. “We are delighted to be able to say that the Geneva International Motor Show represents not only a valuable venue for the major manufacturers but each year attracts an important number of constructors and preparation specialists of exceptional automobiles.” Emphasised Mr. Maurice Turrettini, President of the Foundation Council.
The Geneval International Motor Show is one of the five major automobile shows in the world that is recognised by the OICA (International Organisation of Automobile constructors). It is the only motor show in Europe that takes place each year and during the spring. The 87th edition will take place from March 9-19, 2017 in the exhibitions halls of Palexpo in Geneva, Switzerland.